Next stop — world domination (or at least six figures).

I’ve spent the past couple months in blog limbo.

Like many things I do, I started this blog on a whim with no plan.

I also knew nothing about blogging.

But I always had the goal of supporting my family from it.

I’m not quite there yet.

And now I’m at kind of a crossroads.

I have been writing a post every single day for almost five years.

Every single day.

You know who does that?


It’s a little insane, actually.

But I told myself that I’d keep writing a post each day until I had 20,000 Facebook followers.

I’m currently at 19,831.

Almost there.

So I guess I did have a plan. It was to write a post a day.

Other than that, though, there was no plan.

Things kind of randomly evolved from there once more people started reading the blog.

And I started to make some money. Not a lot. But at least I was generating income.

I get money from being an affiliate. My e-course has been fairly successful. I’ve had a few paid speaking engagements.

And I’m always coming up with new ideas. Some of them are pretty good.

My problem is I’m all over the place.  And before I finish one thing, I’m starting another.

I’m totally fragmented and without a plan.

That’s no way to run a business.

And on the business end of things, I’m kind of clueless.

I’ve gotten pretty good at writing posts. I have a decent audience. But I’m scattered. Lacking focus and direction.

About a year ago was when it really dawned on me that I’m not capitalizing on what I’ve built.

But I didn’t know how to go about doing that.

Then, about nine months ago, a small web design and marketing company offered me a proposal.

They’d redesign and customize my site (something I desperately need if I want to move to the next level) and they’d help me reach that goal of supporting my family.

The problem was I had no money to pay them.

So they proposed an Indiegogo campaign to raise funds and get people to invest in the site.

At first, it seemed like a good idea.

They were super enthusiastic and we were all excited.

And then, little red flags started appearing.

It wasn’t that this company didn’t know what they were doing. They were definitely experts in web design and marketing strategies.

The problem was, they didn’t 100% get me. Or more precisely, they didn’t get my audience. You guys.

And so there were things they were asking me to do or write, and I wasn’t comfortable with them.

Because it just wasn’t me. And readers were starting to sense that and be turned off by it.

But instead of trusting my instincts and cutting ties with them, I moved forward. We launched the Indiegogo campaign.

It did not feel right.

And so, less than two weeks later, I “broke up” with them.

They were understandably upset. They had invested time and money. They were excited about the possibilities of our partnership.

But I knew in my gut this was not the right thing. It just was not the right fit.

This was back in October.

Now I was single, I had no one to work on my site, no one to help me implement some of the new things I had planned for the blog, I had no back up plan at all, and I was slipping into a depression.

Where was I going with this blog?

I was at the point where I was putting lots of time into writing posts without a whole lot of return on my investment.

I needed to either shit or get off the pot.

Up until this point, I had never put any money into my site.

I had several people volunteer time and services.

I did quite a bit of bartering.

And while I didn’t really have any other options at the time,  by bartering, I was sending out a message out to the people I was doing “business” with, to myself, and to the Universe that I’m not worthy of being paid for my services.

I was devaluing myself and other people.

So I had invested tons of time. But I hadn’t shelled out any cash.

Even if I had been in the position to pay someone to help me develop my site and come up with a focused strategy, I’m not sure I would have done it.

Because putting money into this changes the ballgame. Then it’s serious. Then if it’s not successful, it’s a failure.

Plus there was the voice in my head telling me that if I were really good at this, I wouldn’t need help. I’d have been able to figure everything out on my own.

But the truth is, I can’t. Or at least I haven’t been able to so far.

If I want to take this to the next level, I need help.

Michael Phelps didn’t get to the Olympics alone. Why should I think I have to do this alone.

If I wasn’t willing to ask for help, then I would never get anywhere.

And being at a crossroads, I needed to make a decision.

Invest in this site, or shut it down.

There was still that money problem, though. Designing and customizing a website isn’t cheap.

But I’ll be damned if I’m going to let the last five years be for naught.

And I do have a much bigger vision for Not Your Average Mom.

I really, really REALLY want to make it a site that helps moms not just survive motherhood, but navigate it more successfully.

And happily. At least more happily than they have been.

Because I think motherhood should be as fulfilling as it is exhausting.

I spent too many years just trying to make it to the kids’ bed time.

That’s not very fun.

Or fulfilling.

So now I am putting myself in the position to move forward.

I have hired someone to help me get the site to the place I’ve envisioned for the last few years.

I had to ask my parents for a loan to do it. But I’m doing it.


I’m investing in myself. I’m totally worth the gamble.

The odds are in my favor.

I’ll still be writing posts.

But maybe not every single day.

Because I want to walk the walk, and not just talk the talk.

But I also want to do stuff I’ve never done before.

There will definitely be some changes.

Good ones.

Not really changes, but improvements. Enhancements.

Among other things, I want to start a podcast. And a book club.

I want to provide a forum where members of the NYAM community can support each other, ask questions, and receive recommendations.

There will still be the stuff that made people like the site in the first place.

I still want to help remind moms that we are all in this together. That none of us are alone.

That sometimes being a mom is great, but other times it’s imperfect and messy and sometimes, it’s just downright shitty. And it’s okay to say that out loud.

I want to continue to remind moms that we are all fucked up. All of us. And our degree of fuckupedness fluctuates.

Some days or weeks or months or years we have our shit together. And some days or weeks or months or years… we don’t.

But what I also want to do is provide parents with tools.

Tools to help their kids. Tools to help themselves.

I don’t want to force them on you.

But I want to make them available to you. Available for you take advantage of them, if and when you are ready.

I want to be able to offer people the opportunity to invest in themselves. I want to provide people with opportunities to improve their health and fitness. I want to offer parents more effective parenting techniques.

I’m going to revamp my fitness courses.

I want to continue to help people openly discuss mental illness and do what I can to help destigmatize it.

You know I love Positive Discipline. I 100% believe in it. I have seen how effective it is with my own children.

In a couple weeks I’m going to Fort Lauderdale, and I’m getting certified to teach parenting classes.

I am so excited about this!!!

It’s one more tool, one more resource, one more opportunity I will be able to share.

So you know how I told you yesterday I was going to let you in on what I’d been up to?

This is what I’ve been up to.

Thinking. Evaluating. Assessing.

And now, I’m officially leaping.

I’m jumping in 1o0%.

It’s not going to be easy. And there are no guarantees.

But fuck it.

Go big or go home. Move out of your comfort zone. The biggest risk is taking no risk at all. Don’t be afraid to fail; be afraid not to try. A ship is safe in harbor, but that’s not what ships are for.

and —

In the end, we only regret the chances we didn’t take.

This is just the beginning.

No regrets.


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7 replies
  1. Amy
    Amy says:

    Well, I for one am excited to see what lies ahead. You have been an inspiration to me and I can’t wait to see what you do!

  2. Carolyn
    Carolyn says:

    I have always thought you could be making big money with your blog. I love reading it. I am a parenting blogger and wish there were a parenting course (paid) that I could promote as an affiliate. So I could make money while promoting someone else’s course. Just an idea for you for a product to sell. It could be a positive parenting course. 🙂 I would take it and then promote it on my blog after I complete it and get a commission off of what I sell. 🙂 good luck and I know you can make this into a six figure business. I have been working hard on mine for 1 year and love it.

  3. Amy
    Amy says:

    As a reader, I’m glad you dumped that other company. I believe that is when I started getting weird e-mails from your site, and I didn’t like them. I thought you were changing into something I didn’t like. So, good decision!

  4. Claudia Blanton
    Claudia Blanton says:

    this is the first time, I have been on your blog, and I really like it. I hope you get the most out of the class you are about to take, and out of the changes you are working on. I can understand the “being all over the place” thing. I was there for the first 4 years of my blogging too. My blog was a mess, and so was I. My solution to wanting to cover more than one topic is to branch my blog out into multiple blogs. We will see how that will work. I wish us both luck. Blessings!


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